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BEHIND-THE-SCENES: FALL 2015

Fall 2015 ad campaign shot in Brooklyn by Bil Zelman

behind the scenes

SOUL MATE. SOLE MATE.

Our Fall campaign shows what makes Frye special. The extraordinary craftsmanship. The rich character. The spontaneous attitude. The free spirit. The sense of adventure.

behind the scenes

On location in Greenpoint, Brooklyn
To show how everyone puts their own stamp on their Frye boots, shoes and bags, we hired celebrity photographer Bil Zelman, known for his photojournalistic style and powerful candid portraits of icons including Taylor Swift, John Legend and The Rolling Stones.