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spring 2016

We're celebrating all American style. This spring our campaign hits the road with the spirit of optimism and adventure.
Photographed by Lachlan Bailey. Styled by Melanie Ward..

spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign
spring 2016 campaign

Explore the spirit of Frye's spring 2016 campaign.
Models Caroline Brasch Nielsen and Justice Joslin embody the spirit of Frye.

ethan triple monk
authentically frye

Authentically Frye: feminine edge meets rugged ease

iliana short
all american beauty

The making of an all-American beauty