spring 2016 hero banner background image

Spring 2016

We're celebrating all American style. This spring our campaign hits the road with the spirit of optimism and adventure.

Photographed by Lachlan Bailey. Styled by Melanie Ward.

Explore the spirit of Frye's spring 2016 campaign.
Models Caroline Brasch Nielsen and Justice Joslin embody the spirit of Frye.

authentically frye Authentically Frye: feminine edge meets rugged ease
all american beauty The making of an all-American beauty