“It started with the boot line and doing something cowboy cool. We’ve come up with- I think- a badass boot. The quality of the actual boot. I mean there’s nothing that’s not right. I walk around in cowboy boots sixteen hours a day sometimes; this is the nicest sole I’ve ever stood in. They’re made with great precision and quality."

— Cole Hauser

“It started with the boot line and doing something cowboy cool. We’ve come up with- I think- a badass boot. The quality of the actual boot. I mean there’s nothing that’s not right. I walk around in cowboy boots sixteen hours a day sometimes; this is the nicest sole I’ve ever stood in. They’re made with great precision and quality."  — Cole Hauser

“Being a part of Frye's Spring/Summer campaign has been a truly immersive experience. The brand heritage, the vast landscapes, and the craftsmanship behind each pair of boots resonate deeply with me. It's more than just a campaign; it's a journey through the heart of America.”

— Cole Hauser

“It started with the boot line and doing something cowboy cool. We’ve come up with- I think- a badass boot. The quality of the actual boot. I mean there’s nothing that’s not right. I walk around in cowboy boots sixteen hours a day sometimes; this is the nicest sole I’ve ever stood in. They’re made with great precision and quality."  — Cole Hauser