Shot on location in Brooklyn, New York by Robert Nethery, the campaign features New York Giants offensive lineman Andrew Thomas and fashion influencer and model Natalie Lim Suarez. The photography pays homage to the resilience and spirit of the city's neighborhoods and communities. In addition to the new fall styles, the featured talent wears some of Frye's most iconic silhouettes, celebrating the brand's 157 year heritage as America's oldest footwear brand - a welcome reminder of the enduring nature of the people and businesses that not only helped build this nation, but also overcame obstacles and hardship throughout our country's history.
“I feel blessed to be the first athlete ever featured in a Frye campaign, and especially one that raises funds for Feeding America. I'm proud to work with a brand that uses its platform for good at a time when so man in our country need it. I appreciate the team at Frye for showing me love and making my first campaign a success.”Andrew Thomas
“My Frye boots are worn in and rough around the edges. They are grounded in the city I call home. Home meaning many places in America like the California desert and cobblestone streets of Brooklyn, but most of all, anywhere the heart is.”Natalie Lim Suarez
In 1863, John A. Frye opened the doors to his very first store, paving the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. The result is beautifully made footwear, bags and accessories with a long and illustrious history.