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Spring 2020

The Original. The Authentic. The Only.

Featuring Lukas Nelson and Megan Schaefer
Photographed by Asher Moss
Styled by Michaela Dosomantes

What They're Saying...

“I got my first pair of Frye boots when I was in Washington, D.C., with my Dad to play the ceremony where he was presented with the Library Of Congress's Gershwin award. I tend to beat up my boots on stage, and I love that my Fryes are so sturdy and built to last!”

Lukas Nelson

157 YEARS OF FRYE

For over 157 years, Frye’s iconic boots have defined eras, embodied social movements, outlasted trends and defied time. Frye captures the essence of timeless American style – the promise of a dream. The Spring campaign depicts that promise, held deep within the brand’s DNA, against the backdrop of the great American landscape.

THE HISTORY

In 1863, John A. Frye opened the doors to his very first store, paving the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. The result is beautifully made footwear, bags and accessories with a long and illustrious history.